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SETUP OF SOCIAL MEDIA ACCOUNTS – POA
Social Media is an important part of business.
Link building: As search engines get smarter, it is increasingly difficult to stay on top of all the ways to make sure people can find your business online when they search. It makes sense that you want to get quality links pointing back to your website, but why would you link away from it? The simple answer is that you also need to build search relevance for your business on the different social media channels. Building quality links for your social networks helps those display more prominently in search results, which assists your overall business presence online.
Improving your ranking in search results: Although it may sound backwards, adding links to your social channels from your website actually helps increase the chance that users will find your website when they search on Google, Bing, Yahoo! and other engines.
Being visible: Just having the links on your site isn’t good enough – you want to make sure that it is easy for users to find them, so they can interact with you wherever your business lives on the web. At DESC, we follow three key guidelines when adding links to social icons:
- The social links/buttons should be at the top, bottom or side of your home page;
- Links or buttons that stay with the user as they navigate through the site or from page to page are optimal;
- To make sure users don’t leave your website completely, make sure the links open the social media channels in a new tab or window.
“Why do I need a website when I can just use social media to promote my business?”
Don’t be at the mercy of someone else. With JUST social media – you are at the full control of the developers. If they “crash” or get acquired by someone, shut down, there goes all your hard work.
A great example of this is when many business pages were recently hurt when Facebook updated it’s algorithm, decreasing the reach of business pages. There was nothing business’s could do except complain. At the end of the day they had to accept the new rules and move forward or move on.
The same thing could happen on another social platform at any time. YouTube could start charging you to store videos on their servers. Twitter could decide to become a premium platform where business’s have to “pay to play”. In either of these circumstances if you don’t pay then you no longer get to communicate with your customers.
You have NO control on these social platforms