IS YOUR WEBSITE RETRO ?
Is your website tired ? There are no longer any excuses.
Now, while your website is never truly done, there are ways to make sure it meets the necessary requirements of the modern user. Here are the top reasons your website needs an upgrade, otherwise known as what not to do when building your website…you know who you are. If you have any of these problems, PLEASE contact us for a quote to update, re-design and bring your site into the modern world!
1. IMAGES ARE NOT HIGH RES
Your iPhone has a HD camera on it. Gone are the excuses of why your images aren’t high quality.
2. WRONG OR MISSING CONTACT INFO
There are 1000+ other people in this world that probably do what you do. If your customer/client can’t figure out how to get in touch with you easily they will move on to the next. Make sure your contact information is clearly visible on every page.
3. NOT RESPONSIVE
If your first response to this was, “I get back to people within 24 hours,” you’re in trouble. Making sure your website is responsive means it can be viewed easily on any platform; desktop, laptop, tablet or mobile. TEST IT HERE
4. COPY HEAVY
If you have paragraph upon paragraph of information on your site, I’ve either bounced off or fallen asleep. The truth is that people don’t read and really don’t care that much about you or your product. What they do care about is how it will help them.
5. PAGE HEAVY
There is simply no excuse for a 50-page website unless you are a massive, multinational brand. Even then, my guess is that the analytics show that people spend 95% of their time on the homepage, services and contact pages. Make sure you build smart pages. It’s about quality not quantity…yes, even for SEO.
6. NO SOCIAL LINKS
EVERY BUSINESS NEEDS SOCIAL MEDIA. A digital footprint is critical and social pages are an important part of building that footprint. But like footprints in the sand, the impact of social will be washed away by the tide if no one can find them. Use your website real estate wisely and promote your social links.
7. BROKEN LINKS
8. BLOG OR MEDIA PAGES WITH NO CONTENT
If you are going to build a page, populate it and keep it up to date. Otherwise take it down. It’s doing more harm than good.
9. WRONG EMAIL ADDRESSES AND MISMATCHED URLS
If your website is www.igotwhatyouneed.com and your email address is email@example.com you’ve not only missed a simple marketing opportunity, but you’ve also told me you are probably sitting in your mum’s basement pretending to run a real business.
10. LONG LOAD TIMES
If your hosting service is slow and it takes more than 3 seconds to load your site or if you have heavy wallpaper image as your background and it won’t load on my phone, you’ve lost me and probably 90% of your user base.
11. CLEVER, BUT POINTLESS NAVIGATION
People are inherently simple, especially when you’re trying to market to them. If I can’t figure out how to contact you or what your services page is because you’re trying to be creative and clever, you’ve really just annoyed me.
12. HAVING A HOME PAGE BUTTON
If you don’t know that clicking on a logo takes you home…I can’t help you. Don’t waste the precious navigation space – if you need it.
13. DUPLICATE CONTENT
14. NO CALL TO ACTION
Why am I here and what do you want me to do = Marketing 101
15. BAD CONTENT
Don’t waste the clients time.
16. ANYTHING FLASH
Come on…I don’t want to download a program simply to look at your site.
Website UpgradeLet's Change It Up
- Upgrade to WordPress
- Remake of site
- Modernise | Correct Site
- * Pricing STARTS from $500