Project Completed
Website Build
OVERVIEW
Tim Thornton is a highly regarded Clinical Hypnotherapist who helps clients overcome anxiety, stress, unwanted habits, smoking, weight challenges, confidence issues and more through professional hypnotherapy.
Tim approached DESC Designs after finding that his previous website no longer met the needs of his growing business. He had ambitious plans for expanding his online presence, including online bookings, digital product sales and a more informative website, but the existing site was unable to support the functionality and flexibility he required.
Working closely with Tim, we reviewed his goals and provided strategic advice to ensure the website would not only meet his current needs but also support future growth. One key recommendation was to retain and enhance his online store for downloadable hypnosis recordings, as this remains an important extension of his services and provides clients with ongoing support beyond their appointments.
The project also included implementing and configuring the Amelia booking system. While this presented some technical challenges, we invested the time to research, test and refine the setup to ensure it worked seamlessly for both Tim and his clients.
The result is a modern, professional website that reflects Tim's expertise while making it easy for visitors to book appointments, purchase hypnosis recordings and access valuable information. Designed with user experience, search engine optimisation and future scalability in mind, the website provides a strong digital foundation for Tim's business for years to come.
THE BRIEF
Tim required a complete redesign of his existing website to create a more professional, engaging and conversion-focused online presence.
The new website needed to:
- Modernise the overall design
- Improve the user experience across desktop and mobile devices
- Better showcase his hypnotherapy services
- Provide an easy online booking experience
- Offer downloadable hypnosis products through an online store
- Improve SEO and AI search visibility
- Build trust through informative content and frequently asked questions
- Create a platform that could continue to grow with the business.
THE APPROACH
Working closely with Tim, we completely rebuilt the website using WordPress and Divi 5, focusing on both functionality and performance.
Our work included:
- Complete website redesign with a clean, calming and professional aesthetic
- SEO and AI (LLMO) optimisation across all pages
- Creation and optimisation of service pages
- Extensive FAQ development to improve search visibility and answer common client questions
- WooCommerce setup for downloadable hypnosis recordings
- Product descriptions, categories, images and optimisation
- Amelia online booking system integration
- WooPayments and Stripe payment gateway configuration
- Google Calendar integration preparation
- Rank Math SEO implementation
- Improved page structure and internal linking
- Mobile responsiveness and speed optimisation
- Technical troubleshooting, plugin configuration and testing
- Comprehensive quality assurance before launch.
Every element was designed to guide visitors naturally from learning about hypnotherapy to confidently booking an appointment or purchasing a product.
THE OUTCOME
The finished website delivers a professional online experience that reflects Tim's reputation while making it significantly easier for new and existing clients to engage with his services.
The new website now offers:
- A modern, polished and trustworthy online presence
- Improved search engine visibility through SEO and AI optimisation
- Streamlined online appointment bookings
- Secure online purchasing of hypnosis recordings
- Better navigation and user experience
- Fast, mobile-friendly performance
- Scalable functionality ready for future growth
- A strong digital platform designed to convert visitors into clients.
Site Creation
