Celtic Glass

Celtic Glass Geelong

Website Design & Development | Local SEO | LLMO | Content Strategy

THE PROJECT

Celtic Glass is a professional glazing business servicing Geelong, the Bellarine Peninsula, the Surf Coast and surrounding areas.

As the business evolved, its website needed to evolve with it. The existing website no longer fully reflected the quality of Celtic Glass's workmanship, the breadth of services available or the expectations of today's online customers.

The project involved a complete website redevelopment, combining modern design, strategic content, local SEO and Large Language Model Optimisation (LLMO) to create a stronger digital presence for the business.

The goal was to build more than a visually appealing website. The new platform needed to make it easier for customers to discover Celtic Glass, understand its services and make an enquiry — while creating a strong foundation for long-term search visibility.

THE BRIEF

The brief was to create a modern, professional website that better represented the quality and expertise of Celtic Glass while improving the overall customer experience.

Key objectives included:

• Modernise the website design and branding
• Improve navigation and usability
• Better showcase the full range of glass services
• Develop professionally written, informative content
• Create dedicated service pages for key offerings
• Strengthen local search visibility across the Geelong region
• Target customers across the Bellarine Peninsula and Surf Coast
• Improve the website's visibility in Google search
• Optimise content for AI-powered search through LLMO
• Create a strong internal linking structure
• Improve mobile usability and performance
• Provide a scalable website platform for future growth

THE APPROACH

The website was completely redesigned and rebuilt with user experience, content strategy and search visibility considered throughout the project.

Website Design & User Experience

The new design provides a clean, contemporary and professional presentation that reflects the quality of Celtic Glass's work.

Navigation and page structure were carefully considered to help visitors quickly find the service they are looking for and understand how Celtic Glass can help.

Strong calls to action were incorporated throughout the website to encourage enquiries without overwhelming the user experience.

Service Pages

A comprehensive range of dedicated service pages was developed to give each major area of the business a stronger online presence.

These include:

• Glass Balustrades
• Glass Shower Screens
• Glass Pool Fencing
• Glass Staircases
• Glass Splashbacks
• Mirrors
• Designer Glass Doors
• Glazier Services
• Window Repairs

Each page was uniquely written to provide useful information for potential customers while creating a stronger foundation for search visibility.

Local SEO Strategy

A major component of the redevelopment was creating a scalable local SEO strategy.

Dedicated service area content was developed to target customers across Geelong, the Bellarine Peninsula and the Surf Coast, allowing the website to address location-specific searches while maintaining a logical and useful site structure.

Internal linking was strategically incorporated to connect relevant services and locations, helping both visitors and search engines navigate the website more effectively.

SEO & LLMO

SEO and LLMO were integrated throughout the website rather than treated as a final step.

The optimisation strategy included:

• Search-focused page titles and meta descriptions
• Strategic heading structures
• Keyword-relevant content
• Internal linking
• Image optimisation
• Structured and informative content
• Comprehensive FAQs
• Content designed to be easily understood by AI-powered search systems

The focus was on creating useful, authoritative content first, while ensuring the website was technically and structurally prepared for modern search.

Content & Visual Presentation

Website content was rewritten to communicate Celtic Glass's services, experience and capabilities more clearly.

Imagery was also refreshed throughout the website to better showcase finished projects and the quality of the workmanship.

The combination of strong visual presentation and detailed service information helps potential customers understand both what Celtic Glass offers and the standard of work they can expect.

THE RESULT

The completed website provides Celtic Glass with a modern, professional and search-focused digital presence that better represents the business and its extensive range of services.

The new structure makes it easier for customers to explore individual services, find relevant information and enquire about their project.

The expanded local SEO strategy also provides a strong foundation for reaching customers across Geelong, the Bellarine Peninsula and the Surf Coast, while the SEO and LLMO framework positions the website for continued growth as search behaviour evolves.

THE END RESULT

A complete digital transformation for Celtic Glass — combining modern website design, strategic content, local SEO and LLMO to create a stronger online presence and a scalable platform designed to attract more relevant enquiries.