Project Completed

Website Build

OVERVIEW

Amethyst Lane is a beautifully curated online store, now supported by a modern, user-friendly website that truly reflects the brand’s aesthetic. Launched in July 2023, the site is owned and maintained by Clare, with ongoing support from DESC Designs as needed.

THE BRIEF

The client required a full website build with a clean, fresh design that balanced visual appeal with seamless usability. A new logo was also needed to reflect the brand’s identity, alongside a complete eCommerce setup to streamline product browsing and purchasing.

THE APPROACH

We collaborated with Clare to understand her brand vision and user needs, creating a logo and implementing modern design elements for a polished and professional look. Prioritising functionality and user experience, we ensured the site was intuitive to navigate and responsive across all devices. A full eCommerce system was integrated, giving Clare everything she needed to manage her store efficiently.

THE OUTCOME

Launched on July 29, 2023, the Amethyst Lane website is a stunning, easy-to-use platform that exceeded expectations. It reflects the brand beautifully and provides Clare with a reliable foundation to grow her online presence—with DESC Designs continuing to offer support when needed.

Site Creation

Logo Creation

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