Project Completed
Website Build
OVERVIEW
Blue Sea Pool, a long-standing business in Essendon, underwent a digital transformation when new, young owners took over its management. Recognising the outdated nature of the existing site—originally built in 2008—they saw the opportunity to modernise their online presence and better reflect the business today.
THE BRIEF
The original website served as a basic placeholder, offering only location and general business information. The new owners wanted to upgrade the site to a clean, professional, and modern design that clearly showcased their services and made it easy for customers to connect with them.
THE APPROACH
We worked closely with the new management to redesign the website from the ground up. The focus was on creating a visually appealing and informative site that aligned with their refreshed brand direction. Key elements included updated service details, contact information, and a strong local presence to represent the business professionally within the community.
THE OUTCOME
The new Blue Sea Pool website is a major step forward from the original 2008 version. It now provides clear, modern, and accessible information for current and potential customers, positioning the business as fresh, reliable, and ready for growth under its new leadership.