Highlight Printing

Highlight Printing

Website Design & Development | First Impression Package | SEO | Google Business Profile

THE PROJECT

Highlight Printing approached DESC Designs with a website that had not been substantially updated since 2020.

As the business continued to evolve, its website no longer reflected the professional, modern and customer-focused image that had become central to the Highlight Printing brand.

The project was an opportunity to refresh the entire digital experience while retaining the warmth and family values behind the business.

THE BRIEF

Highlight Printing wanted a website that would:

• Present the business in a modern and professional way
• Clearly communicate its printing services
• Create a stronger first impression for potential customers
• Make information easy to find and navigate
• Reflect the business's family-focused and customer-first approach
• Establish stronger foundations for search visibility

The challenge was to create something sharp and contemporary without losing the personality of the business.

THE APPROACH

The First Impression Package was selected as the right fit for the project, providing a focused website redevelopment while allowing additional digital services to be incorporated where needed.

The website was redesigned with a clean, modern structure and a strong focus on usability. Service information was organised to make it easier for visitors to understand what Highlight Printing offers and quickly find the information relevant to their needs.

The visual direction balanced a professional presentation with the approachable personality of a family-focused business, creating a site that felt polished without becoming corporate or impersonal.

SEO & GOOGLE BUSINESS PROFILE

SEO foundations were incorporated into the new website to establish a stronger platform for organic search visibility.

Highlight Printing also had an existing Google Business Profile, but it was unclaimed and unmanaged. DESC Designs assisted with transferring ownership and then reviewed and optimised the profile so the business could take control of its Google presence.

This included ensuring the profile information was aligned with the business and website, helping create a more consistent digital presence across Google and the website.

A COLLABORATIVE BUILD

The project progressed efficiently thanks to clear communication and prompt feedback from the Highlight Printing team.

This allowed design decisions, content and refinements to be implemented smoothly throughout the build, keeping the project focused and on track.

THE RESULT

Within two weeks, Highlight Printing had a completely refreshed website that better represented the quality, professionalism and personality of the business.

The new website provides a cleaner user experience, clearer service presentation and stronger SEO foundations, while the successful transfer and optimisation of the Google Business Profile gave the business greater control over an important part of its online presence.

THE END RESULT

A modern digital refresh that brought Highlight Printing's website and Google presence back in line with the business — professional, approachable and ready for the next chapter.