Total Roof Clean

Total Roof Clean

Website Redevelopment | Wix to WordPress | Local SEO | Online Quoting | Google Business Profile

THE PROJECT

Total Roof Clean approached DESC Designs with an existing Wix website that had become outdated and no longer reflected the quality and professionalism of the business.

The goal was to create a modern digital presence that better showcased completed projects, clearly communicated the company's services and made it easier for potential customers to request a quote.

THE BRIEF

The new website needed to:

• Create a more professional and contemporary online presence
• Clearly showcase Total Roof Clean's services
• Highlight completed projects through quality imagery
• Communicate the company's service areas
• Make requesting a quote simple
• Strengthen local search visibility
• Provide a flexible platform for future growth

THE APPROACH

The existing Wix website was redeveloped into a more flexible WordPress platform, providing greater scope for content, functionality and ongoing optimisation.

Working with Dermott, project imagery and detailed service information were gathered and organised into clear, dedicated sections.

SERVICE-FOCUSED WEBSITE

The website structure was developed around the services customers are most likely to search for, making it easy to understand what Total Roof Clean does and how the business can help.

Completed projects and high-quality imagery were incorporated throughout the site to provide visual evidence of the work and help potential customers understand the standard of service offered.

ONLINE QUOTING

An online quoting system was integrated to create a simple pathway for customers to request an estimate directly through the website.

This gives visitors a clear next step after exploring the services and helps turn website interest into a genuine enquiry.

LOCAL SEARCH

A Google Business Profile was established and the website was developed with local SEO in mind, creating stronger foundations for customers searching for roof cleaning services within the business's service area.

The website content and structure were also optimised to clearly communicate the services and locations served.

THE RESULT

Total Roof Clean now has a clean, professional website that better represents the business and provides a much stronger customer journey.

Visitors can explore services, view completed work, understand the areas covered and request a quote online — all within a modern and easy-to-navigate website.

THE END RESULT

A professional Wix-to-WordPress transformation combining strong project imagery, online quoting and local SEO to turn website visitors into potential customers.