Feed Me Healthy

Feed Me Healthy

Website Design & Development | Recipe Website | Publishing | WordPress | Ongoing Digital Support

THE PROJECT

Feed Me Healthy, created by Anna Van Dyken, has evolved from a personal recipe and lifestyle website into a well-established digital home for her recipes, books and online community.

DESC Designs has supported the website through multiple stages of Anna's growing brand, with each redevelopment responding to changes in her audience, content and the technology available at the time.

What began as a recipe hub has developed into a platform supporting recipes, personal storytelling, book launches and an established online brand.

THE BRIEF

Over the years, the website has needed to evolve to support Anna's changing requirements, including:

• Creating a dedicated home for her recipes
• Sharing her personal food and lifestyle story
• Providing a better mobile experience as mobile browsing became increasingly important
• Promoting and supporting the release of her books
• Keeping the website visually current as her brand developed
• Adapting the website to major changes in WordPress and web technology
• Providing a flexible platform for future content

The challenge was to continually modernise the website while retaining the recognisable Feed Me Healthy identity that her audience had come to know.

THE APPROACH

The Feed Me Healthy website has been developed through several significant stages rather than treated as a one-off website project.

BUILDING THE RECIPE HUB

The original website was designed around Anna's recipes and her story, creating a central online resource where her growing community could discover cooking inspiration and follow her journey.

The content structure was developed to make recipes easy to browse and return to, while providing space for Anna's personality and storytelling.

EVOLVING WITH THE BRAND

As Feed Me Healthy grew, the website was progressively updated to improve mobile usability, introduce new design elements and support Anna's expanding content.

The website also became an important platform for Anna's book releases, providing dedicated promotional content and making it easy for her audience to discover her publications.

Each update was approached as an opportunity to improve the overall experience while keeping the website recognisably Feed Me Healthy.

THE 2024 REBUILD

As WordPress and web technology continued to evolve, the existing website reached a point where a complete rebuild provided a better long-term solution than continuing to modify the previous platform.

The 2024 redevelopment focused on:

• A cleaner and more contemporary design
• Improved website speed and performance
• Streamlined navigation
• A stronger content structure
• Responsive design across devices
• A more flexible foundation for future development

Rather than simply applying a new visual layer, the website was reconsidered from the ground up to create a more cohesive and sustainable digital platform.

AN ONGOING DIGITAL PARTNERSHIP

The website continues to evolve alongside Anna's content and brand.

This long-term approach allows new ideas, content and technology to be incorporated as they become relevant, without losing the identity and familiarity that her audience expects.

THE RESULT

Feed Me Healthy now provides a central digital home for Anna's recipes, story and publications, complementing the strong community she has built across social media.

The website has successfully evolved through changing technology, mobile usage, brand development and multiple book releases while maintaining a consistent connection with its audience.

The 2024 rebuild provided a fresh, modern platform designed to support the next stage of the Feed Me Healthy brand.

THE END RESULT

A website that has grown with the brand for years — evolving from a recipe hub into a polished digital home for recipes, books, storytelling and an established online community.