Project Completed
Website Build
OVERVIEW
Matt, the owner of Illumination Systems, reached out for a new website to support his growing electrical business. Working across both commercial and residential sectors, Matt wanted an online presence that reflected his professionalism, technical skill, and reliability. The goal was to create a site that showcased his areas of expertise and helped generate quality leads.
THE BRIEF
Matt needed a website that would position Illumination Systems as a trusted and capable electrical services provider. The key requirements included:
- Clear presentation of his commercial and residential services, with detailed descriptions of the work undertaken.
- A professional, modern design that appealed to both business clients and homeowners.
- Implementation of Google Business integration and SEO to boost online visibility.
- Easy-to-use lead forms to encourage enquiries and streamline client contact.
Matt had a strong vision for what he wanted — concise, polished, and effective — which made collaboration smooth and efficient.
THE APPROACH
We began by mapping out the website’s structure to clearly define service areas and create a user-friendly experience. The design incorporated clean lines, a confident colour palette, and imagery that highlighted the quality and precision of Matt’s electrical work.
Each service page was crafted with clear, keyword-rich descriptions to support SEO while maintaining readability. We also set up his Google presence, optimised his site for search engines, and implemented tailored lead forms to capture client enquiries quickly and easily.
THE OUTCOME
The finished Illumination Systems website presents Matt’s business with professionalism and clarity. It effectively communicates his capabilities across both commercial and residential sectors while providing a seamless user experience for potential clients.
With strong Google integration, search optimisation, and well-placed lead forms, Matt now has a platform that not only showcases his expertise but actively supports business growth. He was an absolute pleasure to work with — focused, decisive, and clear about his vision from the start.
Site Creation
Matt Hassan
Owner
“Sue has now built two websites for us, and her promptness and willingness to help is second to none. I highly recommend Sue—her packages offer fantastic value for the level of service you receive!”
