Project Completed
Website Build
OVERVIEW
The ThermoCouple is our own personal website, and as such, it has evolved and adapted many times over the years to reflect different seasons of our lives. It began as a platform to showcase our work as Thermomix Consultants, but as life and work shifted, so too did the direction of the website. Today, it has become a space to share recipes, healthy eating, lifestyle changes, and a touch of personality—from weight loss challenges to cake-baking adventures.
THE BRIEF
Early Years: Create a website that highlighted the benefits of the Thermomix, guided people on how to purchase one, and demonstrated how easily everyday recipes could be converted for Thermomix cooking.
2024 Shift: With life becoming busier (in the best way), we stepped back from selling Thermomix machines and reshaped the site to focus on
- Sharing recipes (Thermomix and beyond).
- Promoting healthy eating and everyday cooking.
- Documenting our own personal weight loss and lifestyle improvement journey.
- Adding lifestyle elements, including personal stories and a dedicated space for cake baking.
THE APPROACH
- Initial Build: Focused on clear, informative content that explained the Thermomix, with guides on purchasing and recipe conversion to help potential customers.
- Ongoing Evolution: As our lives changed, we consistently adapted the website to keep it aligned with our goals—whether that meant adding new recipe collections, simplifying the design, or highlighting lifestyle elements.
- 2024 and beyond: Reworked the site to pivot away from sales, making it a hub for recipes and healthy living. Incorporated storytelling elements, sharing our own journey with food, health, and weight loss. The site became more personal, blending practical cooking advice with a behind-the-scenes look at our lives (with a good dose of humour and cake baking along the way).
THE OUTCOME
The ThermoCouple has become more than just a cooking website—it’s a lifestyle platform that reflects who we are and what we’re passionate about.
It provides accessible, everyday recipes that show healthy eating doesn’t require meal kits or rigid programs, but simple home cooking.
The personal stories and candid updates create authenticity and connection, making the site relatable to visitors who are also looking to improve their health and lifestyle.
It continues to evolve, just as we do, keeping it fresh, relevant, and uniquely ours.
Site Creation
The ThermoCouple – 04-2024
The ThermoCouple – 07-2023
The ThermoCouple – 08-2023
The ThermoCouple – 08-2022
